Part 3 of this list building series talks about nurturing your subscribers through regular emails. Catch up on the series here: Part 1, Part 2.
“What should I say in my newsletters?” This one question plagued me in the early days of building my email list. I knew how to get readers to sign-up for my email list, but I didn’t know what to say next.
Like, “how often should I email?” this question doesn’t have a right or wrong answer. So today I am going to share a few tips and ideas for great newsletter content.
3 Tips for Writing Email Newsletters
1. Value value value!
Each email should be full of value for your reader. Either inspire them, encourage them, or educate them.
2. Be casual.
While I am against the advice to write as you talk for blog posts and Ebooks, emails are the perfect place for writing as you speak. Make it sound like you. Include words and phrases you use often in your speech, even if it isn’t perfect grammar. For example: Do you say “ya’ll” in real life? Then use it in your email!
3. Pretend you are writing an email to a dear friend and not a list of strangers.
I once heard Donald Miller say everything changed for him when he started writing out of love for his reader. Write out of love in your emails by imaging your best friend on the other side.
3 Ideas for Newsletter Content
1. Write a note of encouragement.
Think about what your readers might be struggling with and write to encourage them. You can get inspiration from your personal quiet time, a sermon you heard, or a book you read. Your goal with this type of newsletter is simply to give your subscribers encouragement for their day, week, or month.
*As a bonus, you can often reuse this content later for a blog post.
2. Share some “behind the scenes” news or information.
Remember, part of nurturing your readers is letting them know a real person sits on the other side of the computer. Sharing bits of your personal life allow your readers to connect with you. For example, over the summer I shared that my family and I moved because moving is relatable—it’s something people do.
If you feel comfortable, you can occasionally share fears or struggles as well. Being open and honest with your readers gives them the opportunity to say “me too.” Offering a me too can be a powerful tool for overcoming guilt, shame, and lies from the enemy.
3. Share your favorite books, blog posts, or other resources.
Don’t you love when a friend says “I’ve been reading the best book and I thought you’d enjoy it as well.” Same idea here. Share resources your readers will love and find helpful.
The best advice I can give you is to play with your newsletter content until you find what works for you. Writing newsletters should not be a stressful or lengthy process, but it will take time to find your own way of doing it.
Questions? Additional tips or ideas? Leave it all in the comments.
Thanks for much for joining me for this list building series! If you haven’t already, make sure you grab my free Christian Bloggers List Building Guide.